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As businesspeople, your job is to influence and persuade. But if you don’t know how to grab someone’s attention, or if you can’t make your message stick, then it’s an uphill battle. Kevin will share the creative secrets he’s learned from 17 years in the advertising business and show you how to apply them to your meetings, presentations and sales calls. Every participant will walk away with a number of specific hooks that can immediately be put to use. (Don't forget to ask Kevin about the m&m story.)
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To be able to state in one sentence what your main message is. |
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To learn how to use creative techniques such as personal stories, analogies, props, demos, surprising statistics (and a whole lot more) to help make your message more interesting, more impactful and more memorable. |
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To walk away with specific, memorable hooks. |
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Personal stories: The secret to engage any audience |
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Props: Three-dimensional tools to help make your message stick |
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Surprising statistics: An unforgettable way to grab attention |
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Analogies: They help make the complex, simple |
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Demos: A superb way to clarify a highly technical process |
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Video Clips: Making the most out of multimedia |
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Themes: The thread that ties it all together |
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