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Tag Archives: sales skills
“I’m Not Creative.”
Let’s put this to rest right away. You may think you’re not creative, but trust me, you’re creative. Many people assume that “being creative” means the same thing as having the skills or talents that a painter, musician or playwright … Continue reading
Tut, Tut, I’m in a Rut
A few years ago we had a leaky faucet in our upstairs bathroom. After about three months of gentle reminders, my very patient wife suggested that if I wasn’t going to repair it, then perhaps I should call the plumber. … Continue reading
Fear Not
I once coached an executive who, at a very young age, had risen to V.P. at a major financial services company in Manhattan. I asked him what he attributed his success to and he told me, “I’ve never been afraid … Continue reading
What Is Breakthrough Thinking?
A few years ago during one of my workshops, a participant had a problem that he wanted the class to help him with. The issue had to do with the disposal of wastewater in the plant where he worked. He … Continue reading
THE LAW OF RECIPROCITY
Life’s a boomerang! The Law of Reciprocity is quite simple. Essentially it says that people react to us the same way we act towards them. In other words, human emotions and behaviors are contagious. People automatically reflect back the way … Continue reading
DON’T DO A DATA DUMP
Ease up on facts and figures. Ah, the dreaded data dump. We’ve all been victims of this all-too-common type of communication. And perhaps a few of us have even been perpetrators. (You know who you are.) A data dump happens … Continue reading
THE 15-SECOND PROMO
The essence of your message Ever notice that when you’re sitting on the couch watching TV, about ten minutes before the news comes on the network tries to grab you with a real quick promo? It happens all the time. … Continue reading
ACTION JACKSON
What do you want them to do? A very common pitfall with spoken communication is that the speaker leaves the listener hanging. In other words, the speaker doesn’t specify what they would like to see happen next. Rather, they stop … Continue reading
AND IN CONCLUSION
Make Your Point! When giving a presentation, remember, your conclusion is critical. The conclusion serves as your key takeaway. Said another way, if there was one thing your listener should remember, it’s your conclusion. A conclusion is a tight, well-focused … Continue reading
THE EVIDENCE PLEASE
Support and prove your assertions The presentations you make, whether formal or informal, long or short, are laced with assertions. Assertions are the life-blood of communication. “I can do the job.” “This program is sensational.” “We’re going to increase profits.” … Continue reading