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Tag Archives: public speaking
SET THE BAIT
Have an attention getter. In the world of marketing and advertising, there’s a well-known acronym called AIDA. It stands for Attention, Interest, Desire, Action. AIDA is the golden path to persuasion. If your ultimate objective is to get someone to … Continue reading
THIS DIAMOND IS A GEM
Organizing your content Why do so many speakers wander aimlessly through their presentations thinking that their audience really wants to work that hard to try to follow them? Don’t they realize that it’s not the job of the listener to … Continue reading
LOGIC RULES
Have a beginning, middle and end. Clarity and comprehension will result from the flow of your thoughts and the order you put them in. Your listener’s brain may be tired or overloaded, but it always seeks logic. When you speak, … Continue reading
KNOW WHERE YOU’RE GOING
What’s your objective? As Yogi Berra once said, “If you don’t know where you’re going, you might end up someplace else.” It’s the same way when we communicate with others. Pleeeeease don’t start talking unless you have a clear idea … Continue reading
WIIFM
What’s in it for me? At The Bronx Zoo in New York City, there’s an exhibit called The World of Darkness. Inside it’s pitch black and houses nocturnal creatures such as raccoons, skunks, and bats. Years ago, on the line … Continue reading
FORCE ON SECOND, FORCE ON SECOND!
Huh? A friend of ours who has a seven-year-old daughter, who plays softball, shared a story with us. He told us that his daughter’s team was in the field and the other team was at bat. With all good intentions, … Continue reading
ARE YOU TALKING TO ME?
Know your audience. A major technology firm once hired us to sit in on a number of briefings they were going to give to some prospective customers. In a sense, they wanted us to be the proverbial fly on the … Continue reading
A WORD ABOUT SIMPLICITY
Simplicity beats complexity. Do you have any idea how many ads Mr. and Ms. Average American are exposed to in one day? About 2,500 give or take a few hundred. 2,500! That means that if we’re awake an average of … Continue reading
YOU’RE ALWAYS ON STAGE
Anticipate the conversation. A number of years ago, the receptionist at an ad agency where a friend of ours worked was about to retire. To celebrate her transition, the staff threw a little office party in her honor. As everyone … Continue reading
Seize The Moment
Be willing to speak up. The New Yorker heralded Noam Chomsky of M.I.T as “one of the greatest minds of the twentieth century.” The magazine, however, also said that Chomsky had “a voice so quiet that, unless he has a … Continue reading