Have an attention getter.
In the world of marketing and advertising, there’s a well-known acronym called AIDA. It stands for Attention, Interest, Desire, Action. AIDA is the golden path to persuasion.
If your ultimate objective is to get someone to do something (action), you have to start by first grabbing their attention. The same thing holds true when you talk to people. In order to make your point, the first thing you have to do is grab their attention. If you don’t hook ‘em early, you’ll lose ‘em early.
So how do you grab someone’s attention? Well you can start by using a creative device such as a personal story, analogy or surprising statistic and link it to the subject you’re talking about. For example, if you want to talk about goal setting, you might read an excerpt from a magazine article about someone who accomplished an amazing feat. If you want to talk about improving productivity, ask your listeners to guess how long it took to build the Empire State Building (13 months!). If you want to talk about getting spending under control, you might start by burning a dollar bill. (Okay, so it’s illegal to burn money and you might set off a fire alarm, but you get the idea.)