DON’T DO A DATA DUMP

Ease up on facts and figures.

Ah, the dreaded data dump. We’ve all been victims of this all-too-common type of communication. And perhaps a few of us have even been perpetrators. (You know who you are.) A data dump happens when a speaker does a boatload of research and for some reason feels compelled to share all of it with his listeners. Most often it’s in the form of dastardly PowerPoint slides loaded with numbers, or, in white collar parlance, “metrics.” But data dumps can even happen in one-on-one conversations. The problem with the information overload approach is that it’s boring, it’s confusing, it’s unwanted and it’s often useless.

Ease up on the numbers and connect with your listeners. Don’t just give them data; tell them what all the data means to them and their business. Add value.

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