Monthly Archives: November 2010

THE LAW OF RECIPROCITY

Life’s a boomerang! The Law of Reciprocity is quite simple. Essentially it says that people react to us the same way we act towards them. In other words, human emotions and behaviors are contagious. People automatically reflect back the way … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

DON’T DO A DATA DUMP

Ease up on facts and figures. Ah, the dreaded data dump. We’ve all been victims of this all-too-common type of communication. And perhaps a few of us have even been perpetrators. (You know who you are.) A data dump happens … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

THE 15-SECOND PROMO

The essence of your message  Ever notice that when you’re sitting on the couch watching TV, about ten minutes before the news comes on the network tries to grab you with a real quick promo? It happens all the time. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

ACTION JACKSON

What do you want them to do?  A very common pitfall with spoken communication is that the speaker leaves the listener hanging. In other words, the speaker doesn’t specify what they would like to see happen next. Rather, they stop … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

AND IN CONCLUSION

Make Your Point! When giving a presentation, remember, your conclusion is critical. The conclusion serves as your key takeaway. Said another way, if there was one thing your listener should remember, it’s your conclusion. A conclusion is a tight, well-focused … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

THE EVIDENCE PLEASE

Support and prove your assertions The presentations you make, whether formal or informal, long or short, are laced with assertions. Assertions are the life-blood of communication. “I can do the job.” “This program is sensational.” “We’re going to increase profits.” … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

SET THE BAIT

Have an attention getter. In the world of marketing and advertising, there’s a well-known acronym called AIDA. It stands for Attention, Interest, Desire, Action. AIDA is the golden path to persuasion. If your ultimate objective is to get someone to … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

THIS DIAMOND IS A GEM

Organizing your content Why do so many speakers wander aimlessly through their presentations thinking that their audience really wants to work that hard to try to follow them? Don’t they realize that it’s not the job of the listener to … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment