Monthly Archives: October 2010

LOGIC RULES

Have a beginning, middle and end. Clarity and comprehension will result from the flow of your thoughts and the order you put them in. Your listener’s brain may be tired or overloaded, but it always seeks logic. When you speak, … Continue reading

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KNOW WHERE YOU’RE GOING

What’s your objective?  As Yogi Berra once said, “If you don’t know where you’re going, you might end up someplace else.” It’s the same way when we communicate with others. Pleeeeease don’t start talking unless you have a clear idea … Continue reading

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WIIFM

What’s in it for me? At The Bronx Zoo in New York City, there’s an exhibit called The World of Darkness. Inside it’s pitch black and houses nocturnal creatures such as raccoons, skunks, and bats. Years ago, on the line … Continue reading

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FORCE ON SECOND, FORCE ON SECOND!

Huh? A friend of ours who has a seven-year-old daughter, who plays softball, shared a story with us. He told us that his daughter’s team was in the field and the other team was at bat. With all good intentions, … Continue reading

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ARE YOU TALKING TO ME?

Know your audience. A major technology firm once hired us to sit in on a number of briefings they were going to give to some prospective customers. In a sense, they wanted us to be the proverbial fly on the … Continue reading

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A WORD ABOUT SIMPLICITY

Simplicity beats complexity. Do you have any idea how many ads Mr. and Ms. Average American are exposed to in one day? About 2,500 give or take a few hundred. 2,500! That means that if we’re awake an average of … Continue reading

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YOU’RE ALWAYS ON STAGE

Anticipate the conversation. A number of years ago, the receptionist at an ad agency where a friend of ours worked was about to retire. To celebrate her transition, the staff threw a little office party in her honor. As everyone … Continue reading

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